Identifying your unique personal qualities is a key factor in maximizing potential. The challenging part is to find out how you can parlay these characteristics into behaviors that are actually going to yield improved competence, a better job, or general life satisfaction. I was honored to have the St. Paul Pioneer Press feature me in their “Open for Business” section in the April 11, 2010 paper. In this article, I describe how I address both of these factors. First, there are self-discovery tools that help to identify these qualities. One that is unique to my business is the newly released Myers-Briggs Step III instrument which is a highly personalized indicator of where your strengths and developmental challenges appear to be right now. I also use other tools including a personal interview to find out what is on your mind. Once this is known, it is important to develop strategies to make your goals a reality. That is where the challenge is because it is in that phase that we suffer set backs and self-doubts. That is where a life coach can be very useful.