Once upon a time, only large companies with deep pockets could afford to effectively market their goods or services.  The internet has changed that and now there are ample opportunities for small companies or even individuals to show up on the economic radar screen.   There is enormous potential but it is by no means a ticket to Easy Street either.  Success depends on being clear about what it is that you do and what you are offering.   Entrepreneurship is hot as is the concept of personal branding.   In this fast paced world where another option is just a click away, can you articulate who you are so that someone will want to hire you or purchase your wares?

Prior to beginning my coaching practice in 2009, I had been a speech pathologist helping brain injured clients maximize cognitive skills that would lead to increased competence and life satisfaction.  It was essentially life coaching because the client set functional goals based on what he/she was trying to accomplish either in a home or work setting.  Positive feedback from clients and their families encouraged me to broaden my professional scope to include anyone wanting to maximize personal potential. After taking the required training from the Coaches Training Institute to become a coach, I opened my practice with the notion that I could coach anyone.

As it turns out, I was actually doing myself a disservice by trying to take on all branches of coaching.  Like a shrub in need of pruning, I had to trim back in some areas to find my shape.  My MBTI personality type, ENFP, was a useful tool in helping me understand why I felt the pull to expand and overextend rather than focus my energy into areas where I could be most effective.  The ENFP personality type seeks variety and new challenges but can be weak on follow-through or can lose interest when there is a lull in the action.  It was this knowledge of psychological type that helped me engage in successful personal branding exercises.

Recently, my practice and my website underwent an overhaul with an integral part of the process focusing on clearly defining myself so that I would attract the ideal client to my business.  It was helpful to work with a consultant so that I could take the process outside of myself and get some useful feedback.  As an ENFP. I didn’t want to narrow my possibilities but I did have to learn how to sprout new ideas in the context of an overall structure.  In addition, I read the book, The Business and Practice of Coaching by Lynn Grodzki and Wendy Allen that underscored the importance of identifying a niche in coaching and creating energy and excitement  around that area of expertise.

Currently my friend who is an INFJ personality type is encountering different challenges surrounding the personal branding of  her business and subsequent website release.  Certainly she wants an internet presence  but like many INFJ  types, she is also rather discerning  about the end product so she is reluctant to release anything unless it is carefully crafted to perfection.  The  INFJ  type often relies on his/her dominant intuition function to see another possible way to improve on project thus adding layers of complexity that can delay the final release of an end product. Just as I must remind myself that my ENFP personality type has a tendency to overextend and pursue anything new; the INFJ type may need to watch for perfectionism and sacrificing timeliness for the sake of getting it just right.

Entrepreneurship and small business ownership are more prevalent than ever in today’s economy.  The internet is a useful tool to market your goods and services.   However, this is a crowded playing field so how will you stand out among all the other possible players?   Personal branding is one way to define what you offer and the MBTI is a tool to identify strengths and be mindful of blind spots as you engage in that process.

Much has been written about the importance of formulating goals to achieve success.  First, you appraise your current situation.  Next,  you decide what you wish to achieve.  Then you identify specific activities that will help you reach that goal.  Simple, right?   Unfortunately, many people fall short of their goals not because they don’t know what they want or can’t identify activities that will lead them there.  Instead they fall short because they don’t know know how to overcome the force that leads them back to their  default mode or comfort zone.

Every psychological type has both strengths and developmental challenges.  For example, an ENFP type is full of creative ideas and schemes but is also prone to losing focus and follow through once the newness has worn off.  An INFJ  may be able to mediate complex interactions among individuals but at the same time, be reluctant to intrude upon others and thus keep too much to himself.    Why isn’t  it enough to implore the ENFP to “just do it” or to encourage the INFJ to just share what he is thinking?

It is natural for an ENFP to want to move on to the next challenge because her dominant function is extraverted intuition.   Her brain is excited by new ideas, patterns, and insights. This is her default mode similar to the default settings on the computer. In the absence of a deliberate effort to bypass this natural tendency, she will enthusiastically jump from one intriguing curiosity to the next.  She may be aware that she has to finish a given activity in order to meet a stated goal.   However, the key to accomplishing this is an effective strategy to help her manage a natural tendency.

Perhaps she learns to write down ideas as they pop into her head rather than immediately following her nose to satisfy her curiosity.  With the advent of Google, it’s easy to get sidetracked by wanting to know something right now rather than later on.  Or maybe there is some mundane task like writing the bills that she often ignores in favor of a more exciting task.   Maybe she has has to take them to a coffee shop to work on them so she can be around people but not be distracted by other more intriguing stimuli in her home.

What about the INFJ who won’t share what is on his mind?  Maybe he needs to remind himself that many people he will be sharing his thoughts with are not as sensitive as he is so he can afford to be a little more forthright.  Or, he can capitalize on his effective writing skills by putting his thoughts into a letter or, using a journal to formulate what he is going to say so he is fully prepared to speak his mind.  He needs a strategy that goes beyond the goal that he will “speak up more often in meetings”, for example. He needs to know how he can do this without creating so much anxiety that he avoids it altogether.

Effective coaching has 3 main components:  1. Increased self-awareness.   2.Goal setting and identification of activities leading to those goals.  3.Strategies that will increase the likelihood that those goals will be successfully met.   Awareness of psychological type through the use of the MBTI instruments can provide needed insight on how these strategies are formulated.

The Mysterious INFJ has been one of the most visited posts on this website (I know this because a writer can access this information on Google Analytics).  I have received many emails from readers who share this personality type or believe that they may share the INFJ preferences (Introverted Intuition/Extraverted Feeling) but have not verified it yet.  Usually an MBTI assessment and a dialogue with a certified practitioner will settle the matter.   I asked a client of  mine   to share a few reflections on what it’s like to be an INFJ and he graciously offered these reflections (although in true INFJ style, he felt he could have done a better job!): Read the rest of this entry »

A critical step in the reliable use of the Myers-Briggs Type Indicator is verification of type through a dialogue between the individual completing the inventory and the practitioner interpreting the results.  After receiving the results, the client will read the description of the personality type, in the aggregate, to determine if it is  largely accurate.  In my experience, I have found the INFJ  notoriously difficult to type.   Even after the verification step, the INFJ  can be uncertain that this description fits. It isn’t due to shortcomings in the Myers-Briggs  questionnaire.  It is mainly due to the rarity and complexity of the INFJ type.

Exact percentages vary but the INFJ, the rarest of the personality types, is said to account for 1-2% of the overall population, females slightly more often than males.  The INFJ has been called “The Mystic,” “The Counselor,” and “Empath”.  They are described as  original, gentle, caring, and highly intuitive. The quality of extrasensory perception, or ESP, is often attributed to them. People who have known INFJs for years continue to be surprised when yet another layer of their complex personality is revealed.  As a result of their inferior sensing function, they can be stubborn and obsess about an inconsequential detail , usually when they are under stress. Their ability to see the big picture can be affected during these times. INFJs are deeply concerned about their relations with individuals as well as the state of humanity at large. They are, in fact, sometimes mistaken for extroverts because they  are so genuinely interested in people — a product of the auxiliary feeling function they most readily show to the world (Introverts show their auxiliary function, or the function that supports the dominant function, to the world first). Still, INFJs are true introverts, who can only be emotionally intimate with a chosen few from among their long-term friends, family, or mate.   Yet, INFJs will suddenly withdraw into themselves, sometimes shutting out those closest to them. This apparent about face is  necessary, providing both time to rebuild their energy and a filter to prevent the emotional overload that can happen as they deeply experience other individuals.  This is perhaps the most confusing aspect of the enigmatic INFJ character to outsiders particularly if experience with this type has been limited.  I have 3 INFJ’s in my life, my brother, my daughter, and my best friend and I can attest to the fact that they are like Russian nesting dolls, when one doll is exposed,  another one lies inside. Read the rest of this entry »